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Brand loyalty,
reinvented
Overflo replaces one-dimensional reward systems with loyalty programs that revolve around experiences. Made for your biggest fans, it’s creating a more connected, collaborative, and rewarding future for everyone.
Do more than discount codes and SMS campaigns. Give your fans ownership over their loyalty, so they can live and breathe your brand for real.
Make rewards more rewarding.
Overflo is the platform behind a new era in customer loyalty, where brands can do better than transactional perks and points programs. A future that’s focused on building communities, not just mailing lists. A world where fans can access one-of-a-kind experiences – in-store, online, and everywhere they go.
Reward your biggest advocates with authentic experiences– in-store, online, and everywhere they go.
With Overflo, your customers don’t just buy a product, they live it. From partnership perks to exclusive events, it lets you create an experience-led loyalty program that not only feels more authentically you, but is part of your customers’ everyday world.
Integrates with your existing tools and platforms
The world’s first digital country club.
Discover how Malbon tripled in size after launching its ownership program, Buckets Club.
A game-changing sports drink.
Local Weather successfully built a dedicated community of over 1,800 members who actively supported the launch of their sports drink. This collaborative approach culminated in an exclusive launch where members were the first to receive the newly developed bottles
Meet, mint and mix the SuiFrens.
Discover how SuiFrens leveraged their 200,000-strong community for a successful brand launch, featuring merch, collectibles, and plushies.
How it works
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Step 1
Register
Integrate the Overflo app with your existing e-commerce systems.
Step 2
Customize
Tailor your benefits and membership tiers in line with your brand strategy.
Step 3
Launch
Start promoting your loyalty program and driving membership sign-ups.
Step 1
Sign up
Your customers subscribe to their chosen membership via your website.
Step 2
Receive Apple Pass
Each member is sent a digital membership card to add to their Apple Wallet.
Step 3
Access benefits
Your members enjoy exclusive perks in-store, online, and everywhere they go.
Your questions answered
What is Overflo?
Overflo is a platform that integrates digital membership and loyalty programs with your business, using innovative technology to enhance customer engagement and brand loyalty.
How does Overflo work with my existing e-commerce setup?
Overflo seamlessly integrates with your existing e-commerce systems, allowing you to add digital membership capabilities without disrupting your current operations.
What types of memberships can I create with Overflo?
You can create various types of memberships, including VIP programs, loyalty clubs, and exclusive access groups, each with customizable benefits and levels.
How do I track customer engagement through Overflo?
Overflo provides a comprehensive dashboard where you can track customer interactions, membership sign-ups, and the effectiveness of your programs in real-time. Our integration with Klayvio helps you track every interaction in-store and online.
Can I offer exclusive events and collaborations through Overflo?
Yes, Overflo enables you to offer exclusive events, partner benefits, and cross-brand collaborations as part of your membership programs.
How does Overflo ensure customer data security?
We prioritize data security and comply with industry standards to ensure your customers' information is protected and handled responsibly.
Can I customize the look and feel of the membership passes?
Yes, you can fully customize the design of your digital membership passes to align with your brand identity.
What support does Overflo offer for merchants?
We offer comprehensive support, including technical assistance, best practices guides, and customer service to ensure you maximize the potential of your membership programs.
How do I get started with Overflo?
Getting started is simple. Contact us for a consultation, and we’ll guide you through the setup process tailored to your brand’s specific needs.
See what customer loyalty is capable of
Get a personalized demo and discover how to level up your loyalty program.
